Reader Profile

 

Contacts:

Ed Canavan
Publisher
(631) 777-7773
ecanavan@energytimes.com

Jeff Posner
Advertising Sales
(516) 594-2820 X11
prijeff@aol.com

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Reader Profile

 

Demographics

Female 88%
Male 12%
Married 69%
Average Age 48%
College Educated 83%
Have Children Under 18 25%
Median Household Income $56,000
Average Household Income $62,000

ET READERS’ most important health concerns:

Nutrition 82%
Exercise 63%
Anti-Aging 62%
Weight Loss 59%
Stress 58%
Heart/Circulation 56%
Digestion 54%
Immunity 54%
Fatigue 53%
Cancer 51%
Cholesterol 49%
Memory Loss 44%

ET Readers are Advertising Receptive

Have purchased products based on an ad seen in
Energy Times
84%
Saved an article or ad for reference 71%
Use product coupons found in Energy Times ads 63%
Purchase products in response to a feature or department 62%
Used a recipe found in an issue 50%
Made a change in lifestyle to improve health 44%
{ Based on August 2008 online survey. }  

ET Readers' Lifestyle Interests

Weekly Exercise 94%
Walking 83%
Reading 83%
Cooking 69%
Own a cat or dog 69%
Gardening 58%
Bicycling/Spinning 53%
Weight Training 49%
Aerobics 33%
Dancing 32%
Swimming 30%
Yoga 24%
Running 20%

ET Readers Love the Magazine

Spend an hour or more reading Energy Times 70%
Have been reading Energy Times for two or more years 60%
Only read Energy Times 60%
Pass along their Energy Times to someone else 58%


ET Readers Are Avid Natural Product Store Shoppers

Shop in natural product stores 100%
Have been shopping for two years or more in a natural product store 97%
Spend $50 or more per month in a natural product store 74%
Shop two or more times per month in a natural product store 49%

ET Readers' Enjoy Complementary Healthcare

Chiropractic 47%
Massage Therapy 44%
Homeopathy 40%
Aromatherapy 38%
Herbalism 37%
Meditation 28%
Acupuncture 18%

 

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