Energy Times - Health, Vitamins, Supplements and Nutrition

Contacts:

Ed Canavan
Publisher
(631) 777-7773
ecanavan@energytimes.com

Corina Diaz
Advertising Sales
(631) 777-7773
cdiaz@energytimes.com

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Reader Profile

Demographics:

ET READERS’ most important health concerns:

ET Readers are Advertising Receptive

Have purchased products based on an ad seen in Energy Times	84%
Saved an article or ad for reference	71%
Use product coupons found in Energy Times ads	63%
Purchase products in response to a feature or department	62%
Used a recipe found in an issue	50%
Made a change in lifestyle to improve health	44%
{ Based on August 2008 online survey. }

ET Readers' Lifestyle Interests

ET Readers Love the Magazine

Spend an hour or more reading Energy Times	70%
Have been reading Energy Times for two or more years	60%
Only read Energy Times	60%
Pass along their Energy Times to someone else	58%

ET Readers Are Avid Natural Product Store Shoppers

Shop in natural product stores	100%
Have been shopping for two years or more in a natural product store	97%
Spend $50 or more per month in a natural product store	74%
Shop two or more times per month in a natural product store	49%

ET Readers' Enjoy Complementary Healthcare