Buying Habits

 

Contacts:

Ed Canavan
Publisher
(631) 777-7773
ecanavan@energytimes.com

Jeff Posner
Advertising Sales
(516) 594-2820 X11
prijeff@aol.com

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Editorial Calendar
Production Info & Schedule
Circulation info
Reader Buying Habits
Reader Profile

 

As the leading circulation in-store magazine in the natural products industry, Energy Times generates more product purchases than any other publication, making it a tremendous advertising vehicle for natural product advertisers.

Here is a snapshot look at the buying and shopping habits of the ET reader.

 

Top 10 Supplement Purchases

Vitamins
78%
Herbs/Herbal Remedies
48%
Cleansing/Detox Products
41%
Homeopathic Remedies
36%
Fish Oils
35%
Fiber Supplements
33%
Protein/Meal Replacement Shakes
32%
Green Foods
29%
Energy Drinks
28%
Weight Loss Products
26%

Top 15 Food Purchases

Herbal Teas 57%
Breads/Grains 55%
Nutrition Bars 48%
Cereal 43%
Fruits 42%
Vegetables 40%
Juices/Natural Beverages 33%
Yogurt 32%
Soy Products 30%
Natural Sweeteners 29%
Chips 28%
Dairy Products 28%
Soups 27%
Dairy Alternatives 25%
Frozen Foods 24%
{ Based on August 2008 online survey. }  

Organic Products

Bedding 51%
Beverages 38%
Skincare Products 33%
Eggs 32%
Haircare Products 26%
Milk 25%
Meat & Poultry 23%
Coffee 21%
Dairy Products 18%

Environment-Conscious Consumers

Have or would purchase the following:

Recycled Products 89%
Energy-efficient Lighting 88%
Natural Cleaning Products 87%
Water Filtration 82%
Air Filters 79%

Top Six Personal Care Purchases

Personal Hygiene 40%
Facial Creams/Body Lotions 39%
Aromatherapy/Essential Oils 37%
Hair Care 31%
Oral Hygiene 30%
Cosmetics 25%


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