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Buying Habits

As the leading circulation in-store magazine in the natural products industry, Energy Times generates more product purchases than any other publication, making it a tremendous advertising vehicle for natural product advertisers.

Here is a snapshot look at the buying and shopping habits of the ET reader.

 

Top 10 Supplement Purchases

Vitamins
 78%
Herbs/Herbal Remedies
 48%
Cleansing/Detox Products
 41%
Homeopathic Remedies
 36%
Fish Oils
 35%
Fiber Supplements
 33%
Protein/Meal Replacement Shakes
 32%
Green Foods
29%
Energy Drinks
 28%
Weight Loss Products
 26%

Top 15 Food Purchases

Herbal Teas 57%
Breads/Grains 55%
Nutrition Bars 48%
Cereal 43%
Fruits 42%
Vegetables 40%
Juices/Natural Beverages 33%
Yogurt 32%
Soy Products 30%
Natural Sweeteners 29%
Chips 28%
Dairy Products 28%
Soups 27%
Dairy Alternatives 25%
Frozen Foods 24%
{ Based on August 2008 online survey. }  

Organic Products

Bedding 51%
Beverages 38%
Skincare Products 33%
Eggs 32%
Haircare Products 26%
Milk 25%
Meat & Poultry 23%
Coffee 21%
Dairy Products 18%

Environment-Conscious Consumers

Have or would purchase the following:

Recycled Products 89%
Energy-efficient Lighting 88%
Natural Cleaning Products 87%
Water Filtration 82%
Air Filters 79%

Top Six Personal Care Purchases

Personal Hygiene 40%
Facial Creams/Body Lotions 39%
Aromatherapy/Essential Oils 37%
Hair Care 31%
Oral Hygiene 30%
Cosmetics 25%


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