| Advertising in Energy Times is one of the most effective ways to increase the sales of products sold in health food stores. An advertisement in Energy Times will reach over half a million readers. When the time comes to formulate your advertising strategy consider this: Energy Times is designed to accomplish two things—educate consumers about health, nutrition and supplements and motivate them to purchase products in health food stores.
Background
Energy Times was established 17 years ago and has grown into the largest circulation (525,000) magazine in the natural product industry. The magazine is sold to
thousands of stores and mailed directly to a quarter of a million homes. But these aren't random mailings; the recipients have been targeted by our state-of-the-art database as the most active shoppers in the health food stores we do business with. Consequently, every person that gets a copy of our magazine is already a health food store shopper—not someone who may become one.
How the Magazine Helps Advertisers
By positioning your ad in an editorial environment that educates and motivates health-conscious readers to purchase your product, Energy Times can be the channel through which consumers learn about—and ultimately—purchase your product.
Readership
Our readers are affluent, educated and concerned with their health. By making the extra effort to shop
in health food stores (as opposed to mass retailers) they're demonstrating their sophistication and dedication to our industry. With a broad range of editorial topics covering everything from health-conscious celebrities to a monthly update of Congress' efforts to regulate our industry, Energy Times is the best way to reach those consumers.
Success
Placing your advertisement next to our authoritative, educational editorial will expose your product to half
a million consumers who—at that moment—are being influenced as to what lifestyles to choose and products to purchase.
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